Posterous theme by Cory Watilo

Presentation Love: Let's [cut the bullshit and] Kill Landfill Marketing

Shit

We're surrounded by crappy online and offline advertising projects, which asks us to share our deep emotions towards products, to start movements and rally for brands.
All bullshit. All useless. This is called Landfill Marketing. This presentation by Madebymany brings a fresh look on how to eliminate landfill marketing and what to do instead.
You might want to start a new business or shut down your agency, if you have one.

You're right, the [cut the bullshit] part is mine. Real authors are actually nice people.

via Madebymany

Boy gets world's most advanced prosthetic hand, backed by:Mercedes!

1

Incredible story. Details here.
What makes it incredible is the way this young boy thinks.

"I need financial support for this bionic hand."
[starts to think about relations]
"I need to find a big company for a sponsorhip"
[defines the problem and the solution]
"There's a man graduated from my high school at Mercedes"
"Why not give it a shot?"

A superb example of interconnectedness and capability.
It's the outcome of different thinking skills:

1- I, by myself, cannot fix everything by myself. It's ok to seek help.
2- The target is big, big money. It's difficult - only if I'm the only one to find this amount of money.
3- So let the big problem be solved by a bigger entity.
4- It's "always" possible to reach anyone, anywhere
5- USE SOCIAL SKILLS
[insert a bit of luck here with the "same high school" story]
6- Take your chance, with a clever communication, COMMUNICATION SKILLS.