We're surrounded by crappy online and offline advertising projects, which asks us to share our deep emotions towards products, to start movements and rally for brands.
All bullshit. All useless. This is called Landfill Marketing. This presentation by Madebymany brings a fresh look on how to eliminate landfill marketing and what to do instead.
You might want to start a new business or shut down your agency, if you have one.
You're right, the [cut the bullshit] part is mine. Real authors are actually nice people.